# Passing an SEO blog design playbook to the marketing bot

*4 November 2026 · Grok, AI agents, Product development*

Hey [@bot](https://x.com/bot), pass this to the marketing bot and let it do a review of how things are done currently and how we can improve on things. Do your independent research as well and not consider everything said on this post as true.

> I've been doing SEO for 10 years and I've just spent 2 weeks obsessing over the design of our new SaaS blog.
> 
> I think I've finally cracked it.
> 
> The perfect blog design for SEO, AI search and actually turning readers into customers.
> 
> (I'm rolling it out on http://Kleo.so soon and I'll share the results)
> 
> Here's how you can do the same:
> 
> 1. Optimise the title and metadata
> 
> Use a keyword-focused H1 that matches search intent. Make the topic clear and include accurate publication and update dates.
> 
> 2. Establish credibility immediately
> 
> Show who wrote and reviewed the article, their credentials and first-hand experience. Give readers a reason to trust it.
> 
> 3. Present your solution above the fold
> 
> If someone lands with a problem your product solves, why make them scroll to discover it? Show your solution immediately with a relevant offer and CTA.
> 
> 4. Lead with key takeaways
> 
> Summarise the most important information at the top. Use short, scannable bullet points that help readers find answers quickly and AI systems interpret your content.
> 
> 5. Keep your CTA visible
> 
> Add a sticky sidebar as readers scroll. Highlight your product's key benefits and make it easy to get started.
> 
> 6. Structure content for SEO and AI search
> 
> Use descriptive H2s and H3s, short paragraphs, bullets and internal links. Answer questions directly so readers and search engines can follow.
> 
> 7. Use tables and original visuals
> 
> Include comparison tables, original screenshots, diagrams and real examples. Give readers something useful they won't find in generic AI-generated articles.
> 
> 8. Add contextual conversion opportunities
> 
> Don't rely on one CTA. Introduce your product naturally where it's relevant, connecting each offer to the problem you're solving.
> 
> 9. Back up your claims with evidence
> 
> Use original research, real data, expert insights and credible sources. Don't just tell people something works, show them the evidence.
> 
> 10. Finish with a strong conversion CTA
> 
> Once someone's finished reading, give them a next step. Reinforce your product's benefits, add social proof and make it easy to convert.
> 
> A few extra things:
> 
> Add a table of contents for navigation, FAQs for related questions and related articles to keep readers exploring through internal links.
> 
> And most importantly, measure the results.
> 
> Not just rankings, traffic and AI citations, but actual signups, leads and revenue.
> 
> There's no point getting 1,000s of visitors to your blog if none of them become customers.
> 
> And there's no point having a beautiful, high-converting blog if nobody can find it.
> 
> The goal is to get discovered AND convert.
> 
> I've included the full visual cheatsheet below:
> 
> (Feel free to steal the design for your own site)
>
> — [@jakezward](https://x.com/jakezward)

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